Blooms on Repeat – DIY Arranging at Home: A Seasonal Flower Subscription

Packaging:

Our commitment to sustainability means that 100% of our packaging is home compostable, ensuring minimal environmental impact.

Waste:

All of our green waste is processed via COM:POST.

Energy:

Our electricity is sourced exclusively from UK wind farms, aligning with our renewable energy values.

People:

We believe in fair work and proper compensation. We offer our dedicated team permanent contracts, paid annual leave, and a contributory pension.

Supply Partners:

Gardenia sources flowers through a carefully selected network of trusted growers, wholesalers and specialist suppliers, rather than relying on a single supplier. Depending on the season and the stem, our flowers may come from the UK, the Netherlands and established growing regions further afield. We choose suppliers for freshness, quality, provenance and reliability, and expect high standards throughout the supply chain - from growing and handling to transport and working practices. Wherever practical, we favour seasonal flowers and more responsible growing and supply choices, while keeping quality and vase life at the heart of every order.

Read more about our approach in Petals. Planet. Promise.

Like any business, we aim to be profitable so that we can continue brightening your day with our blooms. However, we are deeply committed to making a positive impact. Alongside our Petals. Planet. Promise., we want to be transparent about where your money goes when you purchase flowers from Gardenia. This allows you to make an informed decision.

Here’s a breakdown of what your payment covers:

Business Costs: VAT, business rates.

Running Costs: Rent, electricity, water, technology, transport, and responsible waste disposal.

People: Our floristry team is the backbone of everything we do. From preparing flowers to crafting bouquets, processing online orders, managing deliveries, organising weddings and events, and opening the shop every morning, their work is vital. Fair pay and staff wellbeing are central to our values.

Product Costs: The flowers themselves, plus packaging expenses.

We buy through a carefully chosen mix of trusted growers, wholesalers and specialist suppliers, selecting the right source for each stem according to season, quality, freshness and value. Flower prices move daily with market conditions and availability, so our buying decisions are made fresh each day rather than tied to a single wholesaler or country of origin.

When your flowers arrive, begin by cutting approximately 1cm from the base of each stem. This step is crucial as it helps the flowers take up water more efficiently, keeping them hydrated and prolonging their freshness. After trimming the stems, place them in a clean vase filled with fresh, cool water. Make sure the vase has been thoroughly washed, as any leftover bacteria or residue can shorten the lifespan of your blooms.

To maintain their beauty, repeat this process every two days. Remove the flowers from the vase, trim another 1cm from the stems, and replace the water with fresh, clean water. This regular care routine ensures that the flowers continue to absorb the nutrients and hydration they need.

By following these steps, you can enjoy your flowers at their best for at least five days—guaranteed.