About Gardenia of London
Our Story
Gardenia was founded by Jamie Grant, whose career in floristry spans over 30 years. What began with early mornings at Covent Garden Flower Market grew steadily into a long-standing independent business rooted in South West London.
More than 25 years on, Gardenia remains proudly local - shaped by experience, guided by craft and supported by a loyal community. We have grown by staying focused on fresh flowers, thoughtful service, strong relationships and doing things properly.
Jamie now focuses on the long-term direction of Gardenia, supporting the team and safeguarding the values the business was built on - ensuring Gardenia continues to evolve without losing its heart.
Alongside Gardenia, Jamie is a Board Director of the British Florist Association, contributing to wider industry conversations around sustainability, training and professional standards. That wider perspective informs how Gardenia operates today, while remaining firmly grounded in real, independent floristry.
Sustainability in practice
Sustainability at Gardenia has been a journey rather than a single decision. Over time, we have reviewed how we operate and made deliberate changes to reduce our environmental impact in practical, meaningful ways.
Today, our packaging is 100% home compostable, and our floral and green waste is processed through COM:POST. These choices reflect a commitment to progress, responsibility and thoughtful floristry - balancing beauty with care for the planet.
Our Team
Our team is the heart of Gardenia. From experienced florists to those early in their careers, each person brings care, skill and pride to their work. We believe in nurturing talent, sharing knowledge and creating an environment where people can grow - because flowers are always better when they're made by people who feel valued.