Blooms on Repeat – DIY Arranging at Home: A Seasonal Flower Subscription

Packaging:

Our commitment to sustainability means that 100% of our packaging is home compostable, ensuring minimal environmental impact.

Waste:

We’ve achieved zero landfill waste, and all of our green waste is processed in a closed-loop system to produce compost for horticulture and agriculture.

Energy:

Our electricity is sourced exclusively from UK wind farms, aligning with our renewable energy values.

People:

We believe in fair work and proper compensation. As a London Living Wage employer, we offer our dedicated team permanent contracts, paid annual leave, and a contributory pension.

Supply Partners:

All our flowers come directly from Hoek Flowers in Holland. Hoek is a member of the FSI initiative and operates a state-of-the-art, 60,000-square-metre facility that is entirely gas-free. Currently, 75% of their energy is generated from on-site solar panels, and their 4,000-square-metre green roof supports biodiversity research conducted by the University of Leiden. The findings aim to identify which plantings attract the most wildlife and which types of green roofs provide the greatest environmental benefit.

To learn more, read the full story: Petals. Planet. Promise.

Like any business, we aim to be profitable so that we can continue brightening your day with our blooms. However, we are deeply committed to making a positive impact. Alongside our Petals. Planet. Promise., we want to be transparent about where your money goes when you purchase flowers from Gardenia. This allows you to make an informed decision.

Here’s a breakdown of what your payment covers:

Business Costs: VAT, business rates.

Running Costs: Rent, electricity, water, technology, transport, and responsible waste disposal.

People: Our talented team of five florists is the backbone of everything we do. From preparing flowers to crafting bouquets, processing online orders, managing deliveries, organising weddings and events, and opening the shop every morning, their work is vital. Collectively, our team has over 70 years of floristry experience. Fair pay and staff wellbeing are central to our values.

Product Costs: The flowers themselves, plus packaging expenses.

We source our fresh flowers directly from Holland. In as little as 36 hours, they make their way from the fields, through the auction, and into your home. Since the flowers are purchased at auction, prices can vary day-to-day. This ensures the quality and freshness you receive are always worth the cost.

When your flowers arrive, begin by cutting approximately 1cm from the base of each stem. This step is crucial as it helps the flowers take up water more efficiently, keeping them hydrated and prolonging their freshness. After trimming the stems, place them in a clean vase filled with fresh, cool water. Make sure the vase has been thoroughly washed, as any leftover bacteria or residue can shorten the lifespan of your blooms.

To maintain their beauty, repeat this process every two days. Remove the flowers from the vase, trim another 1cm from the stems, and replace the water with fresh, clean water. This regular care routine ensures that the flowers continue to absorb the nutrients and hydration they need.

By following these steps, you can enjoy your flowers at their best for at least five days—guaranteed.