Good wedding floral design starts with the feel of the day rather than a shopping list of individual flowers. We use your ideas, venue, season and priorities to build a design that feels coherent from the bridal flowers through to the ceremony and reception.
Starting with the brief
You do not need to arrive with every detail decided. Some couples come to us with a clear set of reference images; others have little more than a colour palette, venue and a sense of how they want the wedding to feel.
During the initial conversation we look at:
- The colours, shapes and overall style you are drawn to.
- Whether the feel should be loose and natural, more structured and formal, or somewhere in between.
- The venue, its proportions and any architectural details worth working with.
- The arrangements you need, from bouquets and buttonholes to ceremony flowers, table designs and larger installations.
- Your priorities, so the design can put emphasis where it will have the greatest impact.
Designing with the season
Seasonality is part of the design process. Rather than promising one exact variety months in advance, we build the look around colour, texture, shape and character, with room to choose the strongest flowers available when your wedding arrives.
That flexibility is particularly valuable with natural products: availability and quality can change, but a well-developed design should still feel unmistakably like the one you agreed.
From ideas to a floral design
Once we understand the brief, we bring the different elements together into a moodboard and design direction. This helps show the proposed palette, floral character and overall atmosphere rather than treating each arrangement in isolation.
We then work through the quantities and mechanics needed for the design: how many stems an arrangement needs, what needs to be built on site, what can be moved or reused, and what containers or supporting materials are required.
The quote
The quote is built from the actual design rather than a generic package. It reflects the flowers, preparation, skilled floristry, mechanics, delivery and installation required for your wedding.
For more detail on what sits behind a wedding-flower quote, read The price of wedding flowers.
Refining the design
The first proposal is a starting point for discussion. We can adjust scale, priorities and individual elements until the design and budget are in the right place. The aim is not to fill every possible space with flowers, but to use them where they will make the day feel considered and complete.
From design to the wedding day
Once the design is agreed, the work moves into sourcing, preparation and production. Our florists plan the flowers and logistics around the date of your wedding, then create and install the arrangements at the right stage of the set-up.
You can see that process in Bringing a wedding design to life, or explore our wedding flowers by Gardenia.
