Blooms on Repeat is our seasonal flower subscription for people who like having fresh flowers around the house without placing a new order every time.
The idea is simple: our florists choose from what is looking best that week, you choose how often you would like flowers and whether you want them arranged for you or left loose to arrange yourself.
How Blooms on Repeat works
Deliveries arrive on Fridays and you can choose a weekly, every-two-weeks or every-four-weeks schedule.
There are two versions:
Florist Arranged arrives as a finished bouquet, arranged by our Wimbledon Village florists and ready to go into a vase.
DIY Arranging at Home gives you a florist-selected mix of loose seasonal stems so you can arrange them yourself.
What does a flower subscription cost?
Both formats are currently available in three sizes:
- Regular - £35 per delivery
- Luxury - £70 per delivery
- Extraordinary - £100 per delivery
Each delivery includes 15% extra floral value compared with the amount you pay. If you choose to pay for six months upfront, there is also a 15% saving on the subscription.
Delivery is complimentary to our local postcode area.
Why the flowers change each time
We do not work from one fixed recipe and repeat it every week. That would rather miss the point.
Our florists choose what is looking best at the time, taking into account season, quality, colour, vase life and what has arrived from our growers and wholesalers. Some weeks that might mean lots of texture and garden-style flowers; another week may be cleaner and simpler.
The exact flowers and colours will change, but the aim is consistent: good flowers, chosen properly, with enough variation that each delivery still feels interesting.
Florist-arranged or DIY?
If you want flowers that can go straight into a vase, choose Florist Arranged. We condition, select and arrange the stems for you.
If you enjoy doing the arranging yourself, choose DIY Arranging at Home. You receive the flowers loose and can use your own vases and style them however you like.
If you choose DIY and want a few useful techniques, our guide to arranging flowers in a vase at home covers vase choice, conditioning, stem lengths and creating a natural shape.
A subscription that can move with you
You can manage the subscription online and pause or skip future deliveries when you are away. That flexibility matters: regular flowers should be enjoyable, not another thing to remember to cancel before a holiday.
Your payment schedule follows the delivery frequency you choose, whether that is weekly, every two weeks or every four weeks.
What happens when the flowers arrive?
For florist-arranged flowers, recut a small amount from the stems and place them into a clean vase with fresh water. For the DIY version, remove any foliage that would sit below the waterline, recut the stems and arrange them as you like.
Keep the water clean, refresh it every couple of days and keep the flowers away from strong direct heat. We guarantee our subscription flowers for a minimum of five days, although many varieties will last longer with good care.
Less waste, without overcomplicating it
Our flower packaging is 100% home compostable and plastic-free, and all of our floral green waste is processed through COM:POST.
Because Blooms on Repeat is based around flexible seasonal buying rather than a fixed flower recipe, our florists can also work with what is genuinely looking best rather than forcing the same ingredients into every delivery.
You can read more about the packaging itself in What 100% home-compostable flower packaging means at Gardenia.
Who is it for?
We originally designed Blooms on Repeat for people who simply like having flowers at home, but it also works well as a longer-term gift. It takes away the need to remember another order and means the recipient sees the flowers change through the seasons rather than receiving the same style repeatedly.
If you want to see the current options together, visit the Blooms on Repeat page or compare the two subscription formats.
